MKT 250

 25 March 2021 Reflection 11     Social media is always where I have had my best luck in promoting my business, people (and when I say people I am saying the people I am marketing towards, young adults and teenagers) tend to spend the most time on Instagram instead of any other social media platform. It was really fun to have the discussion with the class about the different platforms they would use for their product or business and how that changes specifically when it comes to what product you are selling and who you are aiming to sell it to also. For example, a lot of people who are selling to those over 40 are marketing on facebook because that is the social media platform they are using the most. On the other hand, Instagram is used often by those who are young adults and they usually do not spend all their time on facebook. It is just interesting to see how much things change when you think about the logistics of who you are trying to market towards.

 16 March 2021 Reflection 10     I really enjoyed learning about landing page optimization and basic SEO this week I definitely was opened to a whole new bunch of things that I should fix on my Google AdWords to make it better and make my conversion better as well. One thing that I noticed that I had not fixed before was my landing page on my Google AdWords was bringing people to my homepage, which they would then leave quickly. I did not understand why people were not staying and moving to multiple pages on my site. Then I did the reading from this week and realize the page I brought my link to was not showing the stickers right off the bat. To optimize the people that actually buy my product I need to show them the product I was offering in the ad immediately after they click on the ad. So I was able to change that and hopefully I will begin to see more of a success with that.

 13 March 2021 Reflection 9     I really enjoyed everything that we did this week, especially starting to run our google ads. I think that was really fun to see the outcomes and to see the amount of clicks I was getting from the ads. I got a few clicks and a lot of impressions and a sale from it! It was fun to see the success that comes from it as well and the changes it makes when you narrow down your keywords as well to optimize your clicks and impressions. I have very much enjoyed selling my stickers and have already made 30 sales of them! I am over the $100 mark in sales but I still have more stickers to sell so I am not over $100 in profits. Which is okay with me I will get there eventually, it is just fun to see how things change as you market your product differently as well.

 6 March 2021 Reflection 8          This week was really fun to learn about. Google ads has always been something that confused me at first but now have a good grasp on now that I have been through this course. It really amazes me the things that you can do through google ads and google analytics. I really enjoy it a lot and it makes me so happy knowing that I can watch my business grow, or see the areas in which it is lacking and be able to pin point and make corrections easier. Creating a better quality in my ads is harder than I thought, but making it more broad so that people will actually find it was a good suggestion that I found was common among my classmates and was helpful in trying to find the right key words to describe my small business. I am excited to get my ad campaign up and running and finding ways to bring more traffic to my website so that I can generate more customers as well.

 27 February 2021 Reflection 7     This week was full of great learning experiences, I really enjoyed being able to look more into ads and how they work. It will definitely take time to master key words and what ones are best for attracting customers. The extent of how ads are created was not something that I had thought of before but I love to see the behind the scenes of how things in a business are done and to be able to learn how to do them myself. I really enjoy being able to learn about the small things that create small businesses and everything that goes behind it. When I first started taking classes, being an entrepreneur seemed so hard and all the things just seemed like it would never be something that I could figure it all out. Being able to learn about the small stuff behind the scenes and to know more clearly what I need to do to be a successful business owner makes it all seem so much more possible.

 20 February 2021 Reflection 6     This week we learned about google ads and keywords. This is something I grew up being aware of but not truly knowing how it worked. It was really cool to be able to look into how things work and to be able to find the right keywords to represent my business. I have not really thought about the kind of words you would have to use to find the right audience, but after reading into it it makes sense not to go too broad and not to go too narrow in the words you are describing your business as. I think it is often times a bigger mistake to get too narrow in the words because then you will not pull up on searches and will only be there for very specific searches, this can be dangerous and slow down traffic to your site. Going too broad in your description may also be something to your detriment as well because people will not be clicking on your ad because it had nothing to do with what they were searching for. It is all in finding the happy medium, and thi